The Publisher Sessions
Where is Header Bidding Heading?
30/11/2021 – 4-5.15pm UTC+2 – Online
Join Project Agora community of publishers
WHERE IS HEADER BIDDING HEADING?
The latest event in Project Agora’s Publisher Sessions series covers the A to Z of header bidding for 2021 and beyond. Along with industry experts, we will explore the past, present and future of this advanced programmatic technique.
UPCOMING PUBLISHER SESSION SPEAKERS
Join a panel of industry experts as they share vital insights on header bidding.
MAIN TOPICS WE WILL COVER
- What are the pros and cons for client-side, server-side and hybrid implementations?
- When are owned and operated solutions worth the effort vs 3rd party, and what are the key performance indicators to monitor?
- What adjustments and new features are going to be launched broadly within the next 12 months? How will these benefit publishers?
EVENT SCHEDULE
The Publisher Sessions streams live from any location.
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1
Welcome & Introduction
Constantine Kamaras joins us for the third time as Event Moderator. He will help us navigate the discussion on Header Bidding.
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2
IAB Insights on Header Bidding Market
Andrew Hayward-Wright, Programmatic Advisor at IAB Europe will present insights on the latest trends for Header Bidding followed with a Q&A by Marilena Manatou.
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3
Fireside chat with M Publicité
Sebastien Noel, Digital Director at M Publicité sits down with Marilena Manatou, Project Agora’s Customer Success Director and the event moderator. They will discuss the impact industry changes have had on Le Monde, as well as the future of Header Bidding.
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4
Concluding Remarks
The session closes with a final review of everything we’ve learned throughout the event.
FREQUENTLY ASKED QUESTIONS
1. Is The Publisher Sessions free?
Yes, this is a free event. It is designed to help publishers and Ad-Tech professionals learn more about current trends in the market.
2. Is the event online?
The Publisher Sessions is live online and will be hosted via Zoom. All further information will be shared directly with attendees. Simply sign up below.
3. Who hosts The Publisher Sessions?
The event is run by Project Agora. They are a leading Media Technology company, with a range of powerful solutions aimed at both publishers and advertisers.
4. Will recordings of the event be available?
If you are registered for the event but are unable to attend, a recording will be emailed to all registrants.